A Photo of UW-Madison's Bucky Badger and the UW Spirit Squad at a Men's Basketball Game Forming a Pyramid'

About Badger Select

Wisconsin Athletics is pleased to introduce Badger Select, the user-friendly online seat selection process providing priority access for Wisconsin Football, Men’s Hockey and Men’s Basketball season ticket holders, as well as season parking opportunities for Football and Men’s Basketball.

For Current Season Ticket Holders

Badger Select is the New Seat Change process for Wisconsin Athletics. Patrons will no longer write their seat change request on their application and have it reviewed by the athletic department. Upon receiving payment in full for season tickets and applicable contributions by each sports deadline, patrons will be assigned an individualized selection date and time based on donor rank (annual giving level and priority points) and years of purchase for non-donor season ticket holders. Patrons will receive selection information after the order deadlines and approximately 10 days prior to the start of the process.

Badger Select gives season ticket holders the opportunity to view all available seats online and personally decide if they would like to move or add additional seats. Patrons will have the ability to:

  • move and improve existing seats
  • add additional season tickets
  • purchase season parking (Football and Men’s Basketball Only)

Please note, Badger Select is an optional benefit available to all current and prospective season ticket holders. If you do not want to move your season tickets, or purchase season parking, you do not have to login to Badger Select. As in prior years, simply continue to order your season tickets by each sport's deadline.

For Prospective Season Ticket Holders

Badger Select is the New Seat Change process for Wisconsin Athletics. Patrons who make a contribution and submit a request for season tickets by each sports deadline will be assigned an individualized selection date and time based on donor rank (annual giving level and priority points). Patrons will receive selection information after the order deadlines and approximately 10 days prior to the start of the process. Patrons will have the ability to:

  • purchase new season tickets
  • purchase season parking (Football and Men’s Basketball Only)

Badger Select is an annual process that gives patron’s requesting new season tickets the ability to view available seats and season parking for purchase. Season ticket and parking is subject to availability during individualized selection time.

Dates for Current Season Ticket Holders and Prospective Season Ticket Holders to be eligible for Badger Select:

Badger Select Key Dates Football Men's Hockey Men's Basketball
Season Ticket Order, Season Ticket Request and Contribution Deadline April 20th June 15th July 15th
Badger Select Live Date by Sport June 2nd July 21st August 23rd
*Please Note: The Wisconsin Athletics seating contribution deadline is April 20th.

Please be aware that order deadlines for Football and Men’s Hockey have changed. Football order deadline is April 20th. Men’s Hockey order deadline is June 15th.


Key Points for Current Season Ticket Holders
Football, Men’s Hockey, and Men’s Basketball
  1. Season ticket holders who do not want to change their current season ticket location or add additional seats to their account, nor want to select season parking, do not need to log in to Badger Select. To order season tickets, the same process of returning the ticket order form and contribution form (when applicable) by each sport’s deadline remains the same. This can be done online, over the phone or via mail.
  2. After completing the order and contribution (if applicable) process for season tickets that you had the previous season, you will automatically be assigned an individualized selection date and time during Badger Select, based on donor rank, and years of purchase for non-donor season ticket holders. You then can choose to log in during that time, or any time after until the end of the process to view available seats at Camp Randall for Football and the Kohl Center for Men’s Hockey and Men’s Basketball.
  3. During the Badger Select process, as a current season ticket holder, you have the ability to purchase additional seats or relocate your current seats to other available seats. You also have the ability to purchase parking for Football and Men’s Basketball based on your qualifying gift amount.
Key Points For Prospective Season Ticket Holders
Football, Men’s Hockey, and Men’s Basketball
  1. Become a donor to Wisconsin Athletics at a level of $50 or more by each sport specific contribution deadline. (Football: April 20 and Men’s Basketball: July 15. Men’s Hockey no donation required to participate in Badger Select, however you do need to submit a season ticket request by June 15.)
  2. After becoming a donor, make a sport specific season ticket request. The request periods are as follows for each sport: Football: mid–March — April 20, Men’s Hockey: mid–May — June 15, Men’s Basketball: mid–June — July 15.
  3. After you have accomplished key points one and two, you then will be issued a personalized selection date and time to log onto Badger Select and select the best available seats in real-time.
  4. Your personalized selection date and time is determined by your donor rank. Donor rank is determined first based on annual giving level, and second by priority points.
  5. Season parking permits are also available for purchase during Badger Select for Football and Men’s Basketball.