Photo of UW-Madison Basketball game at the Kohl Center during the National Anthem.

Current Men's Basketball Season Ticket Holders

3 Key Points For Current Season Ticket Holders in Men’s Basketball
  1. Current season ticket holders who do not want to change their current season ticket location or add additional seats to their account, nor want to select season parking, do not need to log in to Badger Select. To order season tickets, the same process as previous years applies, of returning the ticket order form and contribution form (when applicable) by July 15th is required.
  2. After completing the order and contribution (if applicable) process for season tickets that you had the previous season, you will automatically be assigned an individualized selection date and time during the Badger Select process, based on donor rank, and years of purchase for non-donor season ticket holders; which runs August 25th through September 6th. You then can choose to log in during that time, or any time after until the end of the process to view available seats at the Kohl Center.
  3. During the Badger Select process, as a current season ticket holder, you have the ability to purchase additional seats or swap your current seats for other available seats. You also have the ability to purchase parking based on your qualifying gift amount.

Importance of Donor Rank

Your donor rank will determine your priority in the Badger Select process. The higher your donor rank, the earlier your selection date and time will be in Badger Select which may increase the pool of quality seats to choose from.

In an effort to equitably serve Wisconsin Athletics donors, the allocation process to determine priority for tickets is based on each patron's donor rank, which is comprised of two factors:

1st – Annual Giving Level
2nd – Priority Point Ranking Within Annual Giving Level

2016 Annual Giving Level
(as of Dec. 31st, 2016)
Ambassador’s Circle ($50,000) 140
Hall of Fame Club ($25,000) 55
MVP Club ($15,000) 76
Champion’s Club ($10,000) 149
All-American Club ($5,000) 401
Director’s Club ($2,500) 752
Coach’s Club ($1,000) 2671
Captain’s Club ($500) 3263
Red & White Club ($250) 2714
Walk-On Club ($50) 4019
Factors* Points
Current year giving to athletics 10/$100
Consecutive years of active giving to athletics (since 2001) 10/Year
Prior years giving to athletics (since 1982) 10/$100
Consecutive years of active season ticket purchase 10/Year
UW-Madison Letterwinner 100
(one-time credit)
UW-Madison Graduate 50
(one-time credit)
*Season ticket purchases in football, men's and women's basketball, men's and women's hockey and volleyball qualify for priority points.

Recommended Minimum Per Seat Contributions

As you consider taking part in Badger Select, for either additional season tickets or a seat change, please note the recommended minimum annual contributions for the opportunity to order seats in certain sections:

Sections 107 – 109, 121 – 123, 207, 209, and 221 – 223: $300 per seat

Sections 106, 110, 120, 124, 206, 210, 220 and 224: $200 per seat

Sections 101 – 105, 111, 112, 118, 119, and 125 – 128: $100 per seat

Sections 307 – 309, and 321 – 323: $50 per seat

Historical Season Ticket Data

Below, we discuss the two factors which impact seat selection: ticket availability and donor rank. We also have included the season ticket seating results from the 2016-17 season, for your review. We recommend using last season’s results only as a guide, as past results cannot predict future results.

Ticket Availability

Ticket availability is determined after the current season ticket-holder ticket sales process has completed (July 15th). The quantity and location of unsold tickets determines the inventory available for seat improvement as well as new/additional season ticket requests. Ticket availability for men’s basketball does fluctuate from season to season. However, as evidenced by the chart below, season ticket sales rates for men’s basketball are consistently strong.

Season Ticket Retention Percentages

Please keep in mind that the retention rates listed above include all Kohl Center seating areas. Retention rates of season tickets in 100 and 200 level sections typically approach 99%

Season Ticket Inventory

100 Level
200 Level

The chart above demonstrates just how few season tickets, especially in the 100 and 200 level sections, become available for seat selection

Requests By Giving Level

The table below, from 2016, shows the number of donors in each of the ten giving levels who made a seat improvement, additional season ticket or new season ticket request. Please note that the majority of requests, even at the top giving levels, could not be honored due to demand far exceeding supply. For 2017-18, your selection date and time will be assigned by donor rank.

2016 Annual Giving Level Season Ticket
Change Requests*
Ambassador’s Circle ($50,000) 18
Hall of Fame Club ($25,000) 5
MVP Club ($15,000) 19
Champion’s Club ($10,000) 29
All-American Club ($5,000) 89
Director’s Club ($2,500) 116
Coach’s Club ($1,000) 198
Captain’s Club ($500) 173
Red & White ($250) 111
Walk-On ($50) 195
*Improvement or New/Additional Season Tickets
2016-2017 Season Ticket Seating Results

The table below shows the 2016 annual giving level and priority point thresholds needed for seat improvement or new season tickets. We recommend using last season’s results only as a guide, as past results cannot predict future results, especially given the new seat selection process.

Sect. RMAPSC* Qty AGL** Pts
107-109 121-123 $300.00 4 N/A  
106, 110, 120 & 124 $200.00 4 N/A  
all other 100 level sections $100.00 4 N/A  
107-109 121-123 $300.00 2 Ambassdor's Circle 33,234
106, 110, 120 & 124 $200.00 2 Ambassdor's Circle 24,362
all other 100 level sections $100.00 2 Hall of Fame 28,336
207, 209, 221-223 $300.00 4 N/A  
206, 210, 220 & 224 $200.00 4 N/A  
all other 200 level sections 4 N/A  
207, 209, 221-223 $300.00 2 MVP 14,718
206, 210, 220 & 224 $200.00 2 MVP 10,751
all other 200 level sections 2 Champion's 1,290
307-309 321-323 $50.00 4 N/A  
307-309 321-323 $50.00 2 All-American 520
all other 300 level sections 6*** Coach's 1400
*Recommended Minimum Annual Per Seat Contribution
**Annual Giving Level
***Up to 6 Tickets

We encourage you to call the Wisconsin Athletic Development Office at (608) 262-1000 or the Wisconsin Athletic Ticket Office at 1-800-GO-BADGERS or (608) 262-1440 to learn additional details about historical Men's Basketball Season Ticket Data.

Seats Available Through Attrition
Level RMAPSC* Sect. Qty
100 $300.00 107-109; 121-123 8
100 $200.00 106, 110, 120, 124 2
100 $100.00 106, 110, 120, 124 12
100   Total 22
200 $300.00 207, 209, 221-223 6
200 $200.00 206, 210, 220, 224 4
200 201-205; 211-213; 217-219; 225-228 32
200   Total 42
300 $50.00 307-309; 321-323 32
300 all other 300 sections 165
300   Total 197
    Grand Total 261
*Recommended Minimum Annual Per Seat Contribution

New Seat Change Process

Badger Select Replaces Ticket Order Form Seat Change Requests

The Wisconsin Athletic Department will no longer be reviewing write-in requests and making allocations based on donor rank and requests. Badger Select is now your portal to make these decisions. Requests do not carry over year to year.


At the conclusion of the Badger Select process, payment in full for new or additional season tickets is required to complete your order. Applicable contributions and season parking fees (if selected) will also be due at this time.

Accessible and Premium Seating

Accessible seating and premium seating (Kohl Center suites, Courtside Club seats, and Nicholas Club seats) are not a part of Badger Select. For more information regarding accessible seating, please contact the Athletic Ticket Office at (608) 262-1440. For more information regarding Kohl Center premium seating, please contact the Athletic Development Office at (608) 262-1000.