Photo of Camp Randall Football Game Played At Night

Current Football Season Ticket Holders

For Current Season Ticket Holders in Football:
  1. Season ticket holders who do not want to change their current season ticket location or add additional seats to their account, nor want to select season parking, do not need to log in to Badger Select. To order season tickets, the same process as previous years applies, by returning the ticket order form and contribution form (when applicable) by April 20 is required.
  2. After completing the order and contribution (if applicable) process for season tickets that you had the previous season, you will automatically be assigned an individualized selection date and time during Badger Select, based on donor rank, and years of purchase for non-donor season ticket holders; which runs June 5th> through June 30th. You then can choose to log in during that time, or any time after until the end of the process to view available seats at Camp Randall Stadium.
  3. During Badger Select, as a current season ticket holder, you have the ability to purchase additional seats or relocate your current seats for other available seats. You also have the ability to purchase season parking based on your qualifying gift amount.

Importance of Donor Rank

Your donor rank will determine your priority in the Badger Select process. The higher your donor rank, the earlier your selection date and time will be in Badger Select which may increase the pool of quality seats to choose from.

In an effort to equitably serve Wisconsin Athletics donors, the allocation process to determine priority for tickets is based on each patron's donor rank, which is comprised of two factors:

1st – Annual Giving Level
2nd – Priority Point Ranking Within Annual Giving Level

2016 Annual Giving Level
(as of Dec. 31st, 2016)
Ambassador’s Circle ($50,000) 140
Hall of Fame Club ($25,000) 55
MVP Club ($15,000) 76
Champion’s Club ($10,000) 149
All-American Club ($5,000) 401
Director’s Club ($2,500) 752
Coach’s Club ($1,000) 2671
Captain’s Club ($500) 3263
Red & White Club ($250) 2714
Walk-On Club ($50) 4019
Factors* Points
Current year giving to athletics 10/$100
Consecutive years of active giving to athletics (since 2001) 10/Year
Prior years giving to athletics (since 1982) 10/$100
Consecutive years of active season ticket purchase 10/Year
UW-Madison Letterwinner 100
(one-time credit)
UW-Madison Graduate 50
(one-time credit)
*Season ticket purchases in football, men's and women's basketball, men's and women's hockey and volleyball qualify for priority points.

Recommended Minimum Per Seat Contributions

As you consider taking part in Badger Select for either additional season tickets or a seat change, please note the recommended minimum annual contributions for the opportunity to order seats in certain sections:

Sections E, T and FF — $400 each
Sections D, F, S, U, EE and GG — $300 each
Sections C, G, R, V, DD and HH — $200 each
Sections B, H, Q, W, CC and II — $100 each

Historical Season Ticket Data

Below, are the two factors which impact seat selection: ticket availability and donor rank. Season ticket seating results from the 2016 season, are also included for your review. It is recommend using last season’s results only as a guide, as past results cannot predict future results.

Ticket Availability

Ticket availability is determined after the current season ticket-holder ticket sales process has completed (April 20). The quantity and location of unsold tickets determines the inventory available for seat improvement as well as new/additional season ticket requests. Ticket availability for Football does fluctuate from season to season.

Season Ticket Retention Percentages

Requests By Giving Level

The table below, from 2016, shows the number of donors in each of the ten giving levels who made a seat improvement, additional season ticket or new season ticket requests. For 2017, your selection date and time will be assigned by donor rank.

2016 Annual Giving Level Season Ticket
Change Requests*
Ambassador’s Circle ($50,000) 9
Hall of Fame Club ($25,000) 6
MVP Club ($15,000) 11
Champion’s Club ($10,000) 15
All-American Club ($5,000) 84
Director’s Club ($2,500) 117
Coach’s Club ($1,000) 254
Captain’s Club ($500) 298
Red & White Club ($250) 241
Walk-On Club ($50) 232
*Improvement or New/Additional Season Tickets

2016 Season Ticket Seating Results

The table below shows the 2016 annual giving level and priority point thresholds needed for seat improvement or new season tickets. It is recommend using last season’s results only as a guide, as past results cannot predict future results, especially given the new seat selection process.

Sect. RMAPSC* Qty AGL** Pts
E, T, FF $400.00 4 Coach's Club 337
E, T, FF $400.00 2 Captain's Club 100
D, F, S, U $300.00 4 Coach's Club 590
D, F, S, U $300.00 2 Captain's Club 70
EE & GG $300.00 4 Coach's Club 140
EE & GG $300.00 2 Captain's Club 80
C, G, R, V $200.00 4 Captain's Club 200
C, G, R, V $200.00 2 Red & White 60
DD & HH $200.00 4 Captain's Club 1020
DD & HH $200.00 2 Red & White 45
B, H, Q, W $100.00 4 Red & White 120
B, H, Q, W $100.00 2 Walk-On 90
CC & II $100.00 4 Red & White 45
CC & II $100.00 2 Walk-On 40
A, X, Y1, Y2, Z1 4 Red & White 60
A, X, Y1, Y2, Z1 2 Walk-On 25
I, J, Y3, YZ, Z3, Z2 4 Walk-On 25
I, J, Y3, YZ, Z3, Z2 2 Walk-On 25
AA, BB, JJ, KK, LL 4 Walk-On 25
AA, BB, JJ, KK, LL 2 Walk-On 25
*Recommended Minimum Annual Per Seat Contribution
**Annual Giving Level

Please call the Wisconsin Athletic Development Office at (608) 262–1000 or the Wisconsin Athletic Ticket Office at 1–800–GO–BADGERS or (608) 262–1440 to learn additional details about historical Football Season Ticket Data.

In sections in the lower bowl nearest the 50 yard line (D–F and S–U), a limited number of tickets have become available in recent years. Most other sections saw higher quantities of tickets become available, however location within each section has varied.

New Seat Change Process

Badger Select Replaces Ticket Order Form Seat Change Requests

The Wisconsin Athletic Department will no longer be reviewing write-in requests and making allocations based on donor rank and requests. Badger Select is now your portal to make these decisions. Requests do not carry over year to year.


At the conclusion of the Badger Select process, payment in full for new or additional season tickets is required to complete your order. Applicable contributions and season parking fees (if selected) will also be due at this time.

Accessible and Premium Seating

Accessible seating and premium seating (Camp Randall suites, Buckingham Club seats and BMO Harris Varsity Club seats) are not a part of Badger Select. For more information regarding accessible seating, please contact the Athletic Ticket Office at (608) 262-1440. For more information regarding Camp Randall premium seating, please contact the Athletic Development Office at (608) 262–1000.