Frequently Asked Questions (FAQs)
The following list of questions and answers is intended to provide you with some general information regarding Badger Select.
General Questions
Badger Select is the user-friendly online seat selection process providing priority access for Wisconsin Football, Volleyball, Men's Hockey and Men's Basketball season ticket holders, as well as season parking opportunities for Football and Men's Basketball.
Badger Select is an optional benefit available to all current and prospective season ticket holders.
Badger Select provides you the ability to move and improve existing seats, add additional season tickets, purchase new season tickets and purchase season parking.
Badger Select is an annual process. Season ticket and parking is subject to availability during personalized selection time. Personalized selection time is based on Badger Select rank (2024 Annual Giving Level and Badger Select Priority Points as of December 31, 2017 plus 2018–2024 priority points accrued from non-deductible donations.)
Football and Men's Basketball seat and parking selections are a part of Badger Select for season ticket holders and prospective season ticket holders interested in moving and improving existing seats, adding additional season tickets or purchasing new season tickets.
Volleyball and Men's hockey season ticket holders can choose to relocate their seats with Badger Select, however parking relocations will continue to be handled based on a written request via the patron.
All other sports will operate under the same procedures as in the past.
- Season ticket holders for Football, Volleyball, Men's Hockey and Men's Basketball wishing to relocate their seats and/or purchase additional season tickets
- Football and Men's Basketball season ticket holders who wish to select and purchase season parking permit(s).
- New season ticket holders in Football, Volleyball, Men's Hockey, and Men's Basketball who have become donors (if applicable) at the Walk-On Club Level or higher and have purchased season tickets, prior to the sport specific deadline.
No, however if you are a Football or Men's Basketball season ticket holder at the Walk-On Club (Men's Basketball) or higher or Red & White Club (Football), who wants to select and purchase season parking. To select and purchase parking, you must log in on or after your assigned date/time.
Volleyball and Men's Hockey season ticket holders only should login to Badger Select if they choose to relocate their season tickets. Season parking permit requests are handled based on written request via the patron.
No. Badger Select is completely optional. Patrons can login at any time after their assigned date/time and simply choose to explore the options if they like. Should the patron wish to go further and actually relocate their seats and/or select a season parking permit they may do so.
No. Patrons would only need to return their ticket order form with payment as well as pay any minimum per seat contributions by each sport's deadline to the Athletic Development Office.
Three major factors contributed to the change from written requests to Badger Select.
- The Wisconsin Athletic Department wants to add innovative technology to enhance the patron experience during the seat improvement process, a process that can be very personal and, at times, stressful.
- Transparency. Wisconsin Athletics wants the patron to feel involved and empowered when choosing seat locations that provide the best value and in-game experience.
- Based on survey data, as well as staff conversations with patrons, this is a process that was looked at fondly by many of our season ticket holders.
- First and foremost, the patron has to decide this is what they want. The process is completely optional.
- All applicable season ticket payments and contributions must be received by each sport's specified deadline.
- Patrons will need to set aside a small amount of time on one specific day each spring/summer in order to participate in Badger Select.
- Patron login information, which will be mailed and emailed in advance of the process.
No. The old process will not be available moving forward. However, if you have any issues during Badger Select please do not hesitate to contact the Wisconsin Athletic Ticket Office at (608) 262-1440 or 1(800) GO-BADGERS
No, because one additional step must be taken before a patron can participate in the Badger Select process. In order to participate in Badger Select patrons must have paid, in full, for season tickets and made the applicable contribution to the Annual Fund (if any) by each sports specific ticket payment and contribution deadline. Badger Select will take place approximately 4–6 weeks after each sport's season ticket and Annual Fund contribution deadline.
No, it is completely optional and solely based on a patron's desire to look at other available season ticket locations and/or select season parking. Each patron can decide to move their seats or purchase parking. Patrons not participating will retain their current seat location(s) as long as season ticket payments and annual fund contributions (if applicable) have been met.
No, year to year participation is completely optional.
Approximately 4–6 weeks after each sport specific season ticket/contribution payment deadline.
Your selection time is determined by your Badger Select Rank:
- Your 2024 Annual Giving Level
- Badger Select Priority points as of December 31st, 2017 plus 2018–2024 priority points accrued from non-deductible donations.
With the data created from those two categories, patron accounts are then ranked in descending order within each giving level and given a personalized login date/time to login to Badger Select.
For non–donor season ticket holders, your unique appointment time will be created based on your consecutive years of season ticket purchase.
Depending on annual giving level, patrons will gain access to Badger Select every 1 to 5 minutes.
Selection dates and times are scheduled during regular business hours, Monday – Friday, 9:00am to 4:00pm.
The login information, clickable map with available seat inventory, and step by step procedure layout will be very familiar for any patron whom has participated in the annual parking selection process for Football or Men's Basketball.
You may contact either the Wisconsin Athletic Ticket Office or the Wisconsin Athletic Development Office any time prior to and during the Badger Select process.
Wisconsin Athletic Ticket Office: (608) 262-1440 or 1(800) GO-BADGERS
Wisconsin Athletic Development Office: (608) 262-1000
No. Contributions are non-refundable. Your original contribution provided your priority for access to Badger Select.
During checkout of Badger Select.
No. In order for your whole cumulative donation to count towards Badger Select it must have been paid by the sport specific deadline.
In order to properly manage seat inventory, the system will not allow you to leave a single seat in a row. For example, you cannot select 2 seats in a location where there are only 3 available seats, as that would leave a single seat.
Google Chrome, which can be downloaded and installed for free from the Google website. iPads can now be used to make your selections, however, Badger Select is not optimized for use on other tablets or smartphones. *Flash is required. Depending on the speed of your internet connection, pages may take longer to load.
Beginning on the Live Look Around date for each sport, you may login to your online account with the Wisconsin Athletic Department using your patron number & previously established password to gain familiarity with Badger Select. Take advantage of this opportunity to review the sites, tutorial video and view both the seat selection and parking lot maps. You may also login at any time through the selection process to view real-time lot availability leading up to your selection date and time. You can only select seats, parking & process payment on your assigned day and time or any time following your assigned time.
While it is encouraged to log in to Badger Select early to watch selections prior to your time, it is encouraged you log out, close your browser and log back in within 30 minutes of your selection time to prevent a lag appearing on your display time.
Upon selecting seat and/or parking you will have 15 minutes once they are added to your shopping cart before your session expires. Following your selections, you will have an additional 15 minutes to complete payment for your selections if applicable.
Once you have completed the checkout process, you cannot log back into Badger Select. You will only be able to change your seats, purchase new seats and select parking once, and only on or after your assigned date & time. If you do not checkout, you can log back in and make a selection at a later date and time.
Football
- Patrons may purchase up to 8 new Football Season Tickets in 2024 through Badger Select.
- Patrons with 12 or more season tickets may utilize Badger Select to move/improve their seating location but are ineligible from adding season tickets.
When sitting in your seat at Camp Randall facing the field, the lower seat number will always be on your right-hand side.
The Badgers team bench is located on the west side of the field in front of sections C through G.
On the west side of Camp Randall the upper deck overhang reaches to about row 45 in the lower deck.
In the lower bowl, and based on availability, patrons may purchase season tickets in all sections except in the following student sections: J (rows 47–70), K through P. In addition, season tickets may be purchased in the upper deck, sections AA through LL. Beginning in 2022 with the opening of the South End Zone Premium areas, this has eliminated sections: Y3, YZ, Z3 & Z2 in the lower bowl.
Beginning with the 2023 Football season, most single game tickets for purchase will be available in the upper deck sections.
The UW student seating area consists of the upper rows of section J (rows 47–70) and all of sections K through P.
The UW Band is located in the lower rows of sections K and L.
The cost of a season tickets for 2024 is $399. This is based on a $57/game ticket price multiplied by the number of home games, which is 7 for 2024.
The number of seats will vary depending on the row and section.
The Badgers enter the stadium from the tunnel between student sections N and O.
Men's Basketball
- Patrons may purchase up to 6 new Men's Basketball Season Tickets in 2024 through Badger Select.
- Patrons with 6 or more season tickets may utilize Badger Select to move/improve their seating location but are ineligible from adding season tickets. Patrons moving seats cannot exceed 6 season tickets in the 100 and 200 level sections.
When sitting in your seat at the Kohl Center facing the court, the lower seat number will always be on your right-hand side.
The Badgers will shoot at the basket in front of Section 101 in the second half.
The UW Student section consists of Sections 114–117, 214–216, 314–316 and the top rows of 313 & 317.
Season ticket cost is based on the number of home games. Season ticket holders pay a discounted price per ticket based on the single game price. Season ticket prices vary based on location (100 level, 200 level and 300 level.) Single game prices are set season by season based on the schedule that is released at the end of August.
The number of seats in each row will vary depending on the row and section.
The Badgers enter the court from the tunnel below Section 126.
The visiting team tickets consist of the first 2 rows of Section 121, as well as the top 3 rows of Section 302.
The press box is located in Section 208.
The Badger team and coaching staff will occupy the bench in front of Section 123.
The visiting team will occupy the bench in front of Section 121.
The UW Band sits in the front of Section 115, closest to Section 114.
Men's Hockey
- Patrons may purchase up to 12 per series new Men's Hockey Season Tickets in 2024 through Badger Select.
- Patrons with 20 or more season tickets per series may utilize Badger Select to move/improve their seating location but are ineligible from adding season tickets.
When sitting in your seat at the Kohl Center facing the ice, the lower seat number will always be on your right-hand side.
The Badgers shoot at the goal in front of Section 115 twice. Consequently, they defend the goal in front of Section 101 twice.
UW students sit in Sections 113–117, 212–216, and when needed, 314–316.
Season ticket cost is based on the number of home games we have. Season ticket holders pay $20 per ticket per game. This represents a $4 discount per ticket per game when compared with our single game price.
Patrons should sit in row M or higher for a view of the ice sheet without having to look through the glass.
Seats in the first row of the 100 level, or "on the glass", become available very rarely. Attrition for that type of seat location is extremely low from one season to the next.
The number of seats in each row will vary depending on the row and section.
The Badgers enter the ice from the tunnel below Section 126.
The penalty box is located in front of Section 108.
The visiting team allotment of tickets is located in the lower rows of Section 121.
The press box is located in Section 208.
The Badger team and coaching staff will occupy the bench closest to Sections 122/123.
The visiting team will occupy the bench closest to Sections 121/122.
The UW band sits in Section 117. The drum kit is placed on the platform directly above Section 117.
The Kohl Center Athletics Ticket office is located inside Gate B on the west side.
The Kohl Center Athletics Ticket office is only used on game day/night for men's hockey. It will open 1.5 hours prior to puck-drop. Gates to the Kohl Center will also open at this time.
Patrons facing issues arising from unforeseen accidents can exchange their original seats for those that are ADA accessible. Exchanges need to be done in person at the athletics ticket office. Please call (608) 262-1440 or 1(800) GO-BADGERS for more information.
Sections along the sides of the Kohl Center rink in the 100 level, and between the blue lines in the 200 level, have a recommended minimum annual per seat contribution associated with the opportunity to order tickets in those areas. This cost is above and beyond the actual season ticket price. These sections are listed below.
Donor Seating — $50 per seat sections (107, 108, 109, 121, 122, 123, 207, 209, 221, 222, 223)
Donor Seating — $25 per seats sections (106, 110, 120, 124)
Tax Reform & Athletic Seating Donations
Due to the federal tax law implemented January 1, 2018, contributions tied to priority seating in Camp Randall Stadium and the Kohl Center will no longer be tax deductible. The UW Foundation will issue an acknowledgement of the donation, however since it is applied to your seating location within a UW facility it is non-deductible due to the change in tax law. We advise you to consult with your tax advisor.
All donations not tied to priority seating will continue to be 100% tax deductible. This includes donations for endowments, facility projects and sport-specific giving. The UW Foundation will issue you a receipt for your donation.
Badger Select Priority Points as of December 31, 2017 plus 2018–2024 priority points accrued from non-deductible donations will be used to determine Badger Select rank within your giving level during the 2024-2025 seasons. Wisconsin Athletics will continue to monitor current tax law changes on an annual basis.
Donor Rank priority points will be calculated as in past years within giving levels based on deadlines throughout 2024. Donor Rank will be used for all benefits except Badger Select. Other benefits include single, away and post-season ticket requests, special events and more. Please visit the donor guide for more information.
Parking will be sold the same as last season through Badger Select. Donors will be assigned a personalized date and time to enter Badger Select website and purchase parking. Donors will be assigned a date and time based on their Badger Select rank (priority point total as of December 31, 2017 plus 2018–2024 priority points accrued from non-deductible donations), not Donor Rank.
Donor Rank is first based on 2024 Annual Giving level, and then by Donor Rank priority point total within each giving level based on deadlines throughout 2024, as has been calculated in past years.
Badger Select Rank is first based on 2024 Annual Giving level, and then by Badger Select priority point total within each giving level as of December 31, 2017 plus 2018–2024 priority points accrued from non-deductible donations.
Relocating seats or purchasing new/additional season tickets will be done through Badger Select, the user-friendly online seat selection process providing priority access for Wisconsin Football, Men's Hockey and Men's Basketball season ticket holders, as well as season parking opportunities for Football and Men's Basketball. You will be assigned a personalized selection date and time based on your Badger Select rank (priority point total as of December 31, 2017 plus 2018–2024 priority points accrued from non-deductible donations.).
Generally, donations tied to seat location are no longer tax deductible. We advise you to consult with your tax advisor.