Photo of Camp Randall Football Game Played At Night

Current Football Season Ticket Holders

For Current Season Ticket Holders in Football:
  1. Season ticket holders who do not want to change their current season ticket location or add additional seats to their account, nor want to select season parking, do not need to log in to Badger Select. To order season tickets, the same process as previous years applies, by returning the ticket order form and contribution form (when applicable) by April 20 is required.
  2. After completing the order and contribution (if applicable) process for season tickets that you had the previous season, you will automatically be assigned a personalized selection date and time during BADGER SELECT, based on Badger Select rank: 2018 Annual Giving Level and priority points as of December 31, 2017, and years of purchase for non-donor season ticket holders; which runs during the month of June. You then can choose to log in during that time, or any time after until the end of the process to view available seats at Camp Randall Stadium.

    For 2018, Badger Select Rank is first based on 2018 Annual Giving level, and then by priority point total within each giving level as of December 31, 2017. This has been implemented due to the interpretation of the new tax law for 2018.
  3. During Badger Select, as a current season ticket holder, you have the ability to purchase additional seats or relocate your current seats for other available seats. You also have the ability to purchase season parking based on your qualifying gift amount.

Importance of Badger Select Rank

Your Badger Select rank will determine your priority in the Badger Select process. The higher your Badger Select rank, the earlier your selection date and time will be in Badger Select which may increase the pool of quality seats to choose from.

Badger Select rank for Badger Select is based on 2018 Annual Giving Level and priority points as of December 31, 2017. (Please note Badger Select rank is different from Donor Rank.)

2018 Annual Giving Level
(as of Dec. 31st, 2017)
Ambassador’s Circle ($50,000) 154
Hall of Fame Club ($25,000) 56
MVP Club ($15,000) 65
Champion’s Club ($10,000) 134
All-American Club ($5,000) 408
Director’s Club ($2,500) 774
Coach’s Club ($1,000) 2,725
Captain’s Club ($500) 3,209
Red & White Club ($250) 2,661
Walk-On Club ($50) 4,062

Recommended Minimum Per Seat Contributions

As you consider taking part in Badger Select for either additional season tickets or a seat change, please note the recommended minimum annual contributions for the opportunity to order seats in certain sections:

Sections E, T and FF — $400 each
Sections D, F, S, U, EE and GG — $300 each
Sections C, G, R, V, DD and HH — $200 each
Sections B, H, Q, W, CC and II — $100 each

Historical Season Ticket Data

Below, are the two factors which impact seat selection: ticket availability and donor rank. Season ticket seating results from the 2017 season, are also included for your review. It is recommend using last season’s results only as a guide, as past results cannot predict future results.

Ticket Availability

Ticket availability is determined after the current season ticket-holder ticket sales process has completed (April 20). The quantity and location of unsold tickets determines the inventory available for seat improvement as well as new/additional season ticket requests. Ticket availability for Football does fluctuate from season to season.

Season Ticket Retention Percentages

2017 Season Ticket Seating Results

The table below shows the 2017 annual giving level and priority point thresholds needed for seat improvement or new season tickets. It is recommend using last season’s results only as a guide, as past results cannot predict future results, especially given the new seat selection process.

Sect. RMAPSC* Qty AGL** Pts
E & T $400.00 4 Champion’s Club 6028
E & T $400.00 2 Director’s Club 490
FF $400.00 4 Coach's Club 180
FF $400.00 2 Captain's Club 100
D, F, S, U $300.00 4 Coach's Club 1035
D, F, S, U $300.00 2 Captain's Club 660
EE & GG $300.00 4 Coach's Club 190
EE & GG $300.00 2 Captain's Club 110
C, G, R, V $200.00 4 Coach's Club 600
C, G, R, V $200.00 2 Red & White 240
DD & HH $200.00 4 Captain's Club 170
DD & HH $200.00 2 Captain's Club 100
B, H, Q, W $100.00 4 Red & White 565
B, H, Q, W $100.00 2 Walk-On 520
CC & II $100.00 4 Red & White 60
CC & II $100.00 2 Walk-On 40
A, X, Y1, Y2, Z1 4 Red & White 60
A, X, Y1, Y2, Z1 2 Walk-On 25
I, J, Z2 4 Walk-On 25
I, J, Z2 2 Walk-On 25
AA, BB, JJ, KK, LL 4 Walk-On 25
AA, BB, JJ, KK, LL 2 Walk-On 25
YZ, Z3, Z2 N/A N/A
*Recommended Minimum Annual Per Seat Contribution
**Annual Giving Level

Please call the Wisconsin Athletic Development Office at (608) 262–1000 or the Wisconsin Athletic Ticket Office at 1–800–GO–BADGERS or (608) 262–1440 to learn additional details about historical Football Season Ticket Data.

In sections in the lower bowl nearest the 50 yard line (D–F and S–U), a limited number of tickets have become available in recent years. Most other sections saw higher quantities of tickets become available, however location within each section has varied.

New Seat Change Process

Badger Select Replaces Ticket Order Form Seat Change Requests

The Wisconsin Athletic Department will no longer be reviewing write-in requests and making allocations based on donor rank and requests. Badger Select is now your portal to make these decisions. Requests do not carry over year to year.


At the conclusion of the Badger Select process, payment in full for new or additional season tickets is required to complete your order. Applicable contributions and season parking fees (if selected) will also be due at this time.

Accessible and Premium Seating

Accessible seating and premium seating (Camp Randall suites, Buckingham Club seats and BMO Harris Varsity Club seats) are not a part of Badger Select. For more information regarding accessible seating, please contact the Athletic Ticket Office at (608) 262-1440. For more information regarding Camp Randall premium seating, please contact the Athletic Development Office at (608) 262–1000.