Current Football Season Ticket Holders
For Current Season Ticket Holders in Football:
-
Season ticket holders who do not want to change their current season ticket location or add additional seats to their account, nor want to select season parking, do not need to log in to Badger Select. To order season tickets, the same process as previous years applies, by returning the ticket order form and contribution form (when applicable) by March 15th is required.
-
After completing the order and contribution (if applicable) process for season tickets that you had the previous season, you will automatically be assigned a personalized selection date and time during Badger Select, based on Badger Select rank: 2025 Annual Giving Level and Badger Select priority points as of December 31st, 2017 plus 2018–2025 priority points accrued from non-deductible donations, and years of purchase for non-donor season ticket holders; which will run April 29 – May 16. You then can choose to log in during that time, or any time after until the end of the process to view available seats at Camp Randall Stadium.
For 2025, Badger Select Rank is first based on 2025 Annual Giving level, and then by Badger Select priority point total within each giving level as of December 31st, 2017 plus 2018-2025 priority points accrued from non-deductible donations.
- During Badger Select, as a current season ticket holder, you have the ability to purchase additional seats or relocate your current seats for other available seats. You also have the ability to purchase season parking based on your qualifying gift amount.
Importance of Badger Select Rank
Your Badger Select rank will determine your priority in the Badger Select process. The higher your Badger Select rank, the earlier your selection date and time will be in Badger Select which may increase the pool of quality seats to choose from.
Badger Select Rank is based on 2025 Annual Giving Level and Badger Select priority points. Badger Select priority points include: points as of December 31st, 2017 plus 2018–2025 priority points accrued from non-deductible donations. Non-deductible donations include those associated with priority seating and Badger Select seating contributions.
For Badger Select Rank, 100% deductible donations made in 2018–2025 will NOT be allocated towards Badger Select priority points. 100% deductible gifts include those to sport specific funds, endowed scholarships, or capital projects. (Please note Badger Select rank is different from Donor Rank.)
| 2024 Annual Giving Level (as of Dec. 31st, 2024) |
Donors |
|---|---|
| Lead Badger Club ($100,000) | 88 |
| Ambassador's Circle Plus ($50,000) | 27 |
| Ambassador's Circle ($50,000) | 60 |
| Hall of Fame Club Plus ($25,000) | 65 |
| Hall of Fame Club ($25,000) | 98 |
| MVP Club Plus ($15,000) | 40 |
| MVP Club ($15,000) | 132 |
| Champion's Club Plus ($10,000) | 35 |
| Champion's Club ($10,000) | 169 |
| All-American Club Plus ($5,000) | 42 |
| All-American Club ($5,000) | 456 |
| Director's Club ($2,500) | 647 |
| Coach's Club ($1,000) | 2,477 |
| Captain's Club ($500) | 2,674 |
| Red & White Club ($250) | 2,226 |
| Walk-On Club ($50) | 5,100 |
| Total | 14,337 |
|
BADGER SELECT
Priority Point Factors |
POINTS |
|---|---|
| Points as of December 31st, 2017 | |
| Consecutive years of active giving to athletics (since 2001) | 10/Year |
| 2018–2024 Priority & Premium non–deductible seat donations | 10/$100 |
| Consecutive years of active season ticket purchase* | 10/Year |
|
UW–Madison Letterwinner
(one time credit) |
100 |
|
UW–Madison Graduate
(one time credit) |
50 |
| *Season ticket purchases in football, men's and women's basketball, men's and women's hockey, wrestling, and volleyball qualify for priority points | |
Recommended Minimum Per Seat Contributions
2025 Season Tickets
Please note the recommended minimum annual contributions for the opportunity to order seats in certain
sections are as follows:
Section AA, BB, KK & LL: $0.
Section A, I, J, X, Y1, Y2, Z1, CC, II & JJ: $75.
Section B, H, Q, W, DD & HH: $125.
Section R, V, EE, FF & GG: $230.
Section C, G, S & U: $340.
Section D, F & T: $445.
Section E: $550.
Historical Season Ticket Data
Below, are the two factors which impact seat selection: ticket availability and donor rank. Season ticket seating results from the 2024 season, are also included for your review. It is recommend using last season's results only as a guide, as past results cannot predict future results.
Ticket Availability
Ticket availability is determined after the current season ticket-holder ticket sales process has completed (March 15th). The quantity and location of unsold tickets determines the inventory available for seat improvement as well as new/additional season ticket requests. Ticket availability for Football does fluctuate from season to season.
Season Ticket Retention Percentages
A graph showing season ticket retention percentages.
In 2019, 94.5%.
In 2020, 84.5%.
In 2021, 90%.
In 2022, 90%.
In 2023, 95%.
In 2024, 92%.
2024 Season Ticket Seating Results
Please note:
- Individuals interested in purchasing new or additional seats or improving their current location, should reference the below chart from the 2024 Badger Select process. The below table shows the 2024 annual giving level and priority point threshold needed to obtain seats in each section. It is recommended using last season's results as a guide only, as results vary from year to year.
Please call the Wisconsin Athletic Development Office at (608) 262-1000 or the Wisconsin Athletic Ticket Office at (608) 262-1440 or 1(800) GO-BADGERS to learn additional details about historical Football Season Ticket Data.
| Sect. | 2025 RMPSC* | Qty | AGL** | Pts |
|---|---|---|---|---|
| E | $550.00 | 4 | Coach's Club | 944 |
| E | $550.00 | 2 | Coach's Club | 260 |
| D | $445.00 | 4 | Captain's Club | 180 |
| D | $445.00 | 2 | Red & White Club | 180 |
| F | $445.00 | 4 | Coach's Club | 260 |
| F | $445.00 | 2 | Red & White Club | 90 |
| T | $445.00 | 4 | Coach's Club | 1151 |
| T | $445.00 | 2 | Captain's Club | 472 |
| All Other Sections | Varies by Section | 4 | Walk-On Club | 15 |
| *Recommended Minimum Annual Per Seat Contribution (Updated for 2025 Values) | ||||
| **Annual Giving Level | ||||
In sections in the lower bowl nearest the 50 yard line (D–F and S–U), a limited number of tickets have become available in recent years. Most other sections saw higher quantities of tickets become available, however location within each section has varied.
Seat Change Process
Badger Select Seating and Parking Process
Badger Select is an optional benefit that allows fans to move seat locations and purchase additional tickets. Fans will also have the opportunity to purchase season parking through Badger Select. If you are not interested in changing/adding season tickets or purchasing season parking, logging into Badger Select is not necessary.
Payment
At the conclusion of the Badger Select process, payment in full for new or additional season tickets is required to complete your order. Applicable contributions and season parking fees (if selected) will also be due at this time.
Accessible and Premium Seating
Accessible seating and premium seating (Camp Randall suites, Buckingham Club seats, Ford Varsity Club seats, and Roger Mansukhani & Family Terrace tickets) are not a part of Badger Select. For more information regarding accessible seating, please contact the Athletic Ticket Office at (608) 262-1440. For more information regarding Camp Randall premium seating, please contact the Athletic Development Office at (608) 262-1000